A campaign which highlights a rags to riches story whilst also being provocative to the fact that women can also play football.
Star of Brazil.
Challenge: To produce a visual narrative of my partner based off a key word. (The key word being Baller).
Insight: Women’s football has gained a surge of popularity over the past few years with there being a 54% increase in the amount of women playing since the year 2017. However, there are some who are still stuck in the past. The campaign highlights the rags to riches story of Fernanda Esperansa and her journey to changing the women's game and holding her countries hopes in her hand, whilst also being provocative to the fact that women can also play football.
Model - Fiona Quadri