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Final Major Project

Project

Creative Designer

Role

Year

2022

To produce a campaign which relieves the stigma working class parents have on gaming their gamer children.

Twitch - Gaming Guidebook

Brief: To produce a campaign which relieves the stigma working class parents have on gaming their gamer children.

Insight: Whilst gaming is a popular form of entertainment for many working class families children and is the most popular form of entertainment world wide 27% of gamers world wide hide their gaming hobby from their parents with many believing time spent on gaming can be put to good use on more productive things.

Direction: Creating a gaming guidebook similar to the ‘for dummies books’ that parents can read.

Cell phone mock up of a synthesiser brand
Website mockup for a synthesiser brand

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©Calvin Kasule

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