Twitch - Gaming Guidebook
To produce a campaign which relieves the stigma working class parents have on gaming their gamer children.
Project:
Final Major Project
Role Creative Designer
Year 2022
Challenge: To produce a campaign which relieves the stigma working class parents have on gaming their gamer children.
Insight: Whilst gaming is a popular form of entertainment for many working-class families children and is the most popular form of entertainment worldwide, 27% of gamers worldwide hide their gaming hobby from their parents with many believing time spent on gaming can be put to good use on more productive things.
Direction: Creating a gaming guidebook similar to the ‘for dummies books’ that parents can read.
Gamer Video 1
Parents Video 1