Basanites

Constructing a Brand identity for product designer Mr Bailey’s upcoming brand Basalt. 

Project Clients: Mr Bailey

Role Creative Designer

Year 2022

Brief: To construct a Brand identity for product designer Mr Bailey’s upcoming brand Basalt.

​Insight: Mr Bailey’s brand aims to explore the idea of craftsmanship. How can craftsmanship be explored digitally through the use of gamification?

​Direction: Using the classic, yet popular 8-bit style to create a Non-Fiction Fantasy game based around Basalt.

Story: 

Experience the journey of a new hero brought to you by Basalt and Nintendo.

​The Kingdom of Basanites is a shared kingdom which has been at peace for centuries. The Kingdom is home to six royal families. The house of Plagio, Roxene, Olivi, Bioti, Hornblend, and Quartz.

​Each of the houses holds a piece to the hexalogy known as 'The Scoria'. An evil empire known as the 'termentum' is slowly trying to take over the empire and has successfully claimed the house of Quartz

​You play as Nox Plagio, son of Daniel Plagio (the main house of the kingdom of Basanites). it is your job to reclaim the pieces of the Scoria and potentially bring peace to the kingdom of Basanites?

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Editor Notes:

The word "basalt" is ultimately derived from Late Latin basaltes, a misspelling of Latin basanites "very hard stone".

  • ​The Kingdom of Basanites is home to 6 royal families,

  • The House of Plagio, (plagioclase feldspar).

  • The House of Py'roxene, or Roxene (Pyroxene).

  • The house of Olivi, (Olivine).

  • The house of Bioti, (Biotite).

  • The House of Hornblend, (Hornblende).

  • The House of Quartz, (Quartz).

​Each of the houses holds the piece to the hexalogy known as 'The Scoria'. (Scoria is another word for Basalt).

Designer Comments: This project was a deviation from my previous projects. Having to design a video game was an interesting and fun concept which managed to push me out of my comfort zone of traditional design, having to learn to use different software and code and program a game which was challenging yet fun, it is something I may use in other projects

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