Africana
Animal poaching is a huge problem in many African countries, how can a global organisation highlight this problem whilst also being appreciative of African culture?
Project Art Direction, Print
Role Creative Designer
Year 2020
Challenge: To take a piece of clothing with sentimental value and produce a visual story that will hook in audiences.
Insight: Animal poaching is a huge problem in many African countries, how can a global organisation highlight this problem whilst also being appreciative to African culture.
Designer Comments: In this project, I took a personal Item, that being one of my father’s Leopard print T-shirts and tried to make it into a campaign promoted by a series of look books, I believe the gif turned out to be a strong point but the lookbooks could use further development which is something I plan to to. (Watch this space!)